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In twenty years, the cocktail has resurfaced at the forefront of spirits consumption, leading to the opening of many specialized institutions and giving birth to a true aficionados community. Story of a social phenomenon.
The history of cocktails
From the first mixed drinks to "cocktailmania"
A constantly changing world
Watch the video with César Giron, Pernod Chairman and CEO
From the hotel bar to themed bars - 1
Cocktails underwent a revival
The life of a modern bartender
Charles Vexenat tells us how his profession has changed
Mapping the markets
The cocktail trend varies around the world